文创 wen2 chuang4

(Tw) blending of cultural heritage elements with creative modern designs to produce innovative products and services (often used attributively, as in 文創商品|文创商品[wen2 chuang4 shang1 pin3]) (abbr. for 文化創意|文化创意[wen2 hua4 chuang4 yi4])

Traditional: 文創